Pursuit Sport Launch Event Los Angeles

In celebration of the launch of our latest carrier, Pursuit Sport, we held an exciting launch event in the heart of Los Angeles, California. A day filled with exciting activities, tasty treats and refreshments, parents and kiddos were enjoying time well spent outdoors. 

Made of 100% recycled polyester, a water resistant ripstop fabric, seven storage pockets, two way adjustable straps, lumbar support and a head support for baby, the Pursuit Sport is everything you need to kick start your parenting journey.

Our friends from Books and Cookies LA were a great part of the event – with story time, music hour and lots of activities for little ones, the smiles and giggles were endless. We read books, danced and made memories.

Without a doubt, face paint was a must. From Batman to Spider Woman, raindbows and unicorns, the happy smiles that Shwana Del Real (facenbodyart) melted everyone’s hearts.

Every family received a brand new Pursuit Sport of their choice (Air, Fire, Water), a LILLE water bottle, goodies by Tommee Tippee, Dapple Baby, SMASHMALLOW, Xlear and more!

Special thanks to our event photographer, Maribel Farina (@maribelfarinaphoto) for always capturing the most candid moments with our LILLEs, families and friends.